Blog by Crisebang

Greenwashing is a deceptive strategy carried out by some companies to appear to be more sustainable, without making real changes, while upcycling is an authentic practice that transforms discarded materials into new products of greater ecological value, contributing to sustainability and generating a positive impact on the environment and society.

Upcycling is a technique increasingly used in fashion and sustainable design that seeks to give a second chance to objects and materials that have reached the end of their useful life. At SOSBAG, we have committed to this philosophy and work on upcycling life rafts to transform them into unique and sustainable products. By reusing these materials, we reduce the amount of waste that reaches landfills and reduce the consumption of natural resources and CO2 emissions. If you are interested in learning more about this technique, read our article.